The date has been set and the venue booked. But who will be the speaker at your corporate event? That's just as important, because a speaker can make or break an event. Finding the right speaker for a seminar, event, or press launch can be quite difficult. These questions will help you get started.
Question 1: What do we want to achieve?
Should a speaker reinforce your message or encourage your guests to think outside the box? Or is entertainment to relax between two substantive workshops the most important thing? These are completely different tasks and require different qualities from a speaker. Every speaker has their own expertise and perspectives.
Question 2: Does this speaker suit our target audience?
During a brainstorming session about the corporate event, one crazy idea after another quickly flies across the table. But it is important not to lose sight of the target audience. What does and does not suit your target audience? For example, ask yourself whether your target audience will appreciate the speaker's specific sense of humor and whether a sharp observation might rub them the wrong way. And even a celebrity is no guarantee of success.
Question 3: Are there any references I can check?
Be sure to check the references of speakers before making a decision. Search online, watch videos, or, if possible, attend a presentation by the speaker. It takes time, but it's often worth it. You will find that the same applies here: practice makes perfect. Someone who has given their presentation a hundred times has already ironed out all the weak points. You can see that in the quality. We live in the 21st century and presenters on TV and at events have perfected their skills. So the bar is set high. But once you have secured a good speaker, no one will want to miss your event.
Invest in preparation with a speaker
Once you have made your choice, discuss the details together. From the goal, theme, and audience to the length of the program, dress code, and level of interaction you have in mind. This will allow the speaker to tailor their message seamlessly to your wishes.
Corporate event at SugarFactory
Do you have something to celebrate? A company presentation? The launch of a new product? We and our partners are happy to help you make it happen. Whether you are organizing a large or small corporate event, SugarFactory has a variety of spaces to suit every type of event. Feel free to contact us at 020 369 01 13 or by email.
