For exciting! events

The event venue that will be talked about for a long time.

Step into the world of SugarFactory

Add emotion to create amazing events

Amaze your guests with SugarFactory’s industrial character. Immense spaces with robust steel structures, brick walls and concrete floors set the stage for your unforgettable event. A place that surprises, overwhelms and inspires. Festival, conference, trade show, product launch, TV recording, gala dinner, conference, summit, corporate party, award or fashion show? Go for the feeling and the unique experience you experience here. This is the event location that will be talked about for a long time to come.

Uitzicht op de stad bij schemering met verlichte gebouwen en reflectie in het water.

Gezellig concert in SugarFactory met licht- en rookshows, publiek geniet van live muziek en sfeer.

Your event, your space

Unique spaces with industrial look

Each space has its own character and possibilities. Thinking big? The Middenfabriek offers 3,583 sq. ft. of industrial ambiance and can accommodate 3,750 guests. Something more compact? The Pulppersloods, with 1,000 m², is perfect for presentations and conferences. Just like the Binnenstraat: 900 m² of connecting dynamics, ideal for reception, networking, meeting and connecting route between the various spaces. Rather more intimate? The Bietenwasruimte of almost 160 m² offers the ideal setting for smaller groups. All spaces can be used separately or in combination – the Bietenwasruimte only in combination with De Binnenstraat.

Discover all our unique spaces

From idea to full production

Creative production with our Event Studio

Want to outsource your event from A to Z? Then go for our Event Studio’s Full Service. Out-of-the-box thinkers we are, full of ideas and boundless creativity. Always looking for new trends, innovations and techniques to take your event to the next level. Experience, emotion, excitement… We add it! Create with us experiences that touch and memories that last.

Get to know our Event Studio

Rich experience in authentic heritage

Add industrial vibes to create authentic events

Since 1863, smart innovations and diligent labor have produced sugar at this factory. You can feel that rich history in all the rooms. Today, this industrial heritage is a tough event venue. Here past and present melt together into something new and unique, where people still work hard, but to create impactful events. SugarFactory is a tribute to craftsmanship and the canvas for your ideas.

View our video

SugarFactory offers everything for a unique event

Industrial atmosphere

Raw setting with bold, industrial heritage vibes.

Customization

From simply renting spaces to having everything taken care of by our top team.

Flexible spaces

Suitable for every type of event, from small to large.

All-In Service

Everything arranged from concept to production.

Event Studio

Creative, innovative and passionate professionals.

Track record

Strong reputation, extensive experience, and satisfied clients.

Central location

Easily accessible by car and public transport.

Why choose SugarFactory

5,775 pax

Visitor capacity

8000 m2

Event space

1200

Parking spaces

3,000 kg

Autolift

900 mbit

WiFi

< 50m

Public transportation

This is what our satisfied customers are saying

The SugarFactory turned out to be a blessing in disguise, bringing a wave of fresh energy, creativity and renewal that truly resonated throughout the weekend. We transformed the venue into something new. The reactions from artists, visitors and the industry have been overwhelming. This was teamwork at its absolute finest!

Awakenings

The event yesterday was amazing. We have received so many positive comments, so many people have enjoyed the personal speeches, the location, the Michelin star breakfast. For us it was an honour to be part of the organization and make this happen.

Rode Kruis The Netherlands

We are incredibly happy with the final result. The overall level was high, everything came together seamlessly, and the energy was exactly what we had hoped for. That is largely thanks to your professionalism, flexibility, and commitment. Their energy and enthusiasm confirmed that the full experience was spot on.

The Social hub

SugarFactory is a unique location that is easily accessible, and a top venue for any event you want to tailor to your own needs.

Auto in showroom met focus op Toyota, nieuwe modellen en kwaliteit.

KLM

SugarFactory was an ideal location for us to broadcast the live finale of “Het Beste Idee van Nederland.” Its versatility and these imagination-stimulating spaces made it truly special.

TIN CAN

The old factory has a beautiful industrial look, and the people at SugarFactory were always very helpful and pleasant to work with. I highly recommend SugarFactory.

Startup bootcamp

Worked very pleasantly on a beautiful event. The collaboration was professional, clear, and they truly thought along with us. A top location with an enthusiastic and committed team!

another star

We were looking for a rough and ready location, not some fancy indoor market. We soon lighted on the factory buildings at SugarFactory. They were so cool and full of history.

Culy.nl

We chose SugarFactory because its location was so easy to reach, and it was easy to carry out access controls and security.

PTB Events

The expectations were as high as the challenges but, when listening to the feedback, we may say that, together, we have succeeded in delivering a great experience to our visitors.

TOYOTA