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5 days 7 shows, in a raw, unpolished landmark dating back to 1863. Awakenings teams up w/ Chris Stussy, Amelie Lens, Indira Paganotto, Adam Beyer and Joris Voorn This…

Hete Peper has been one of SugarFactory's preferred partners from the very beginning. Recently, this collaboration has been further intensified, with even more focus on creativity, flexibility, and organizing…

Once a sugar factory, now a raw and industrial event location just outside Amsterdam. That's SugarFactory. With 8,000 square meters of event space and various rooms that can be…

World of Dinos chooses SugarFactory as the location for Europe's largest traveling dinosaur exhibition.   Amsterdam – July 17, 2024 – World of Dinos is proud to announce SugarFactory…

Amidst COVID-19, Project Playground was created, an initiative by leaders in the events industry to innovate despite setbacks. In 2023, they reunited for '23 Choices', an event that focused…

With the Eventex 2024 Global Awards just around the corner, "Project Playground: 23 Choices" is emerging as one of the frontrunners with no fewer than five nominations. John Linssen,…

DEEPL_KEEP_0__ From various positions at ING to creating concepts and events with her own company. At the start of the conversation, it immediately becomes clear that Sabine Fredriks, recently…

The winner of X Factor, Sharon Doorson, recorded a special music video at SugarCity. Watch the video to see the result!…