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For exciting! events

6 March 2024

Sharon Doorson records music video at SugarCity

The winner of X Factor, Sharon Doorson, recorded a special music video at SugarCity. Watch the video to see the result!

Laatste nieuws

Awakenings announces new location and full line ups for ADE 2025

5 days 7 shows, in a raw, unpolished landmark dating back to 1863. Awakenings teams up w/ Chris Stussy, Amelie Lens, Indira Paganotto, Adam Beyer and Joris Voorn This…
News
| 25 July 2025
Chef-koks bereiden gerechten tijdens Hete Peper en SugarFactory evenement.

Hete Peper and SugarFactory: A creative symbiosis in the events world

Hete Peper has been one of SugarFactory's preferred partners from the very beginning. Recently, this collaboration has been further intensified, with even more focus on creativity, flexibility, and organizing…
News
| 27 June 2025

Be inspired at the ultimate industrial event venue

Once a sugar factory, now a raw and industrial event location just outside Amsterdam. That's SugarFactory. With 8,000 square meters of event space and various rooms that can be…
News
| 26 June 2025
Grote dinosaurus in jungle setting met kleurrijk licht.

World of Dinos to SugarFactory

World of Dinos chooses SugarFactory as the location for Europe's largest traveling dinosaur exhibition.   Amsterdam – July 17, 2024 – World of Dinos is proud to announce SugarFactory…
News
| 17 July 2024
Creatieve ruimte voor evenementen met levendige verlichting en unieke decoraties.

With five prestigious 2024 Global Eventex Awards, 'Project Playground: 23 Choices' turns the established order upside down.

Amidst COVID-19, Project Playground was created, an initiative by leaders in the events industry to innovate despite setbacks. In 2023, they reunited for '23 Choices', an event that focused…
News
| 7 May 2024
Mensen genieten van muziek en sfeer tijdens een evenement in een sfeervolle, met blauwe en paarse ve.

Project Playground: 23 Choices – Behind the Scenes

With the Eventex 2024 Global Awards just around the corner, "Project Playground: 23 Choices" is emerging as one of the frontrunners with no fewer than five nominations. John Linssen,…
News
| 2 May 2024
Vrolijke vrouw met confetti en feestelijke sfeer bij SugarFactory, bruisend van energie en plezier.

SugarFactory is bursting with brand-new energy

DEEPL_KEEP_0__ From various positions at ING to creating concepts and events with her own company. At the start of the conversation, it immediately becomes clear that Sabine Fredriks, recently…
News
| 1 May 2024
Sabine Fredriks benoemd tot nieuwe directeur van SugarFactory in Rotterdam.

Sabine Fredriks appointed as new director of SugarFactory

SugarFactory is pleased to announce Sabine Fredriks as its new director, effective February 1, 2024. She succeeds Denise Schimmel, the visionary founder of SugarFactory (then known as SugarFactory Events),…
News
| 1 February 2024

Project Playground: 23 Choices

It's time to bring out your inner child again: the second edition of Project Playground is just around the corner! Following the success of the first edition, this second…
News
| 3 August 2023

Our tips for organizing a successful product launch

Organizing a product launch can be a challenging but also exciting opportunity for event planners and companies. A well-executed product launch not only creates brand awareness, but also helps…
News
| 13 July 2023