For exciting! events

25 July 2025

Awakenings announces new location and full line ups for ADE 2025

5 days 7 shows, in a raw, unpolished landmark dating back to 1863. Awakenings teams up w/ Chris Stussy, Amelie Lens, Indira Paganotto, Adam Beyer and Joris Voorn

This year, Awakenings breaks new ground – literally.

From Wednesday October 22 to Sunday October 26 Awakenings descends on a new venue to host 7 shows. With this new location, Awakenings goes back to the essence. An empty warehouse and a killer sound system. For the first time ever, SugarFactory, a former 19th-century sugar refinery in the industrial west of Amsterdam, will open its doors to techno. Originally built in 1863, this raw, unpolished landmark has never before been used for a rave, making ADE 2025 a milestone both for the building and for the dance scene. Awakenings is proud to be the first and only promoter to host a techno event in this historic space.

The Location
At the heart of the venue is a towering, open central hall: concrete floors, an industrial high-pitched roof, and a dramatic balcony structure partially suspended above the dance floor. The result? A layered, expansive layout with excellent views of the stage from multiple levels.

Beyond the main room, the SugarFactory offers a maze of additional spaces, corridors, nooks, and side rooms that will be transformed into chill-out zones and places to disappear off to. The building’s architectural character is uncompromisingly raw. Its sheer scale and gritty elegance promise a dance experience unlike any other.

Accessibility is seamless: just five minutes by train from Sloterdijk, with a large parking area and smooth connections for taxis and public transport. Or even a short bike ride from the Sloterdijk area for those who want to warm up their muscles before hitting the dance floor.

The music
Across five days, Awakenings presents a carefully curated series of events. Each explores a unique sound, from cutting-edge house to immersive techno and high-impact hard techno – ranging from house icons like Chris Stussy and Ryan Elliott, vinyl purists Freddy K & Ogazón, to techno heavyweights such as Adam Beyer, Joris Voorn and Rødhåd. On the harder end of the spectrum, expect explosive sets from Amelie Lens, Indira Paganotto, 999999999, Azyr & Cloudy and high-energy vibes from Funk Tribu & Øtta, Emvae and many more.

 

Wednesday 22 October 2025 – Hard Opening Night
Featuring the debut 999999999 AV show and a back-to-back premiere from Azyr × Cloudy, this opening night bridges generations. Expect fierce energy from names like I Hate Models, Fiene, and Novah. Hard techno all the way.

Thursday 23 October 2025 – Drumcode by Adam Beyer
A high-impact lineup led by Adam Beyer, with support from Enrico Sangiuliano, Bart Skils & Marco Faraone, Eli Brown, and rising talent Linska. New location, same family. Big room techno for the win.

Friday 24 October 2025 – USS presented by Chris Stussy
USS lands in Amsterdam for the first time. Expect groove-heavy sets from Paolo Rocco, Locklead, Sally C, Chris Stussy and Ryan Elliott. House kids, take note – this is the one you need to be at.

Saturday Day 25 October 2025 – Spectrum by Joris Voorn
Saturday’s afternoon unfolds with an extra long opening house set by Freddy K & Ogazón – vinyl-only! After that deeper selections from Rene Wise & Fadi Mohem, and Rødhåd, culminating in Joris Voorn’s hypnotic “Trip To Galaxy” set. Expect hypnotic trippy techno, this one is for the heads.

Saturday Night 25 October 2025 – ARTCORE by Indira Paganotto
A first under the Awakenings banner, ARTCORE features bold performances from Indira Paganotto, Elli Acula, and Lola Cerise & Marhu, plus a debut b2b by Estella Boersma × SHDW. A night where techno pulses, psytrance expands and hard techno hits deep – no rules, just rhythm.

Sunday Day 26 October 2025 – Sunday Sessions
The next generation shines with acts like Emvae, Odymel, and Funk Tribu & Øtta, delivering high energy, big emotions and genre-blending performances that defy categorization – trance, eurodance and beyond. This sound deserves an empty warehouse.

Sunday Night 26 October 2025 – Exhale by Amelie Lens
Amelie Lens closes the week with an all-out sonic assault, joined by AIROD, Kobosil, Nico Moreno, and Koboyo – a lineup where modern techno power meets the raw intensity of hard techno.

Tickets & Info
Don’t miss this unprecedented moment in ADE history. For more info on lineups, tickets and more go to Awakenings.

Regular ticket sale for Awakenings ADE 2025 starts July 29th at 4:00 pm CEST via Awakenings. Sign-up sale starts 24 hours before on July 28th at 4:00 pm CEST. Sign up before Monday July 28th 3:00 CEST to have early access.

SugarFactory Kristalpromenade 7, Halfweg just five minutes by train from Sloterdijk

Awakenings ADE 2025 – dance history, redefined.

 

Laatste nieuws

Chef-koks bereiden gerechten tijdens Hete Peper en SugarFactory evenement.

Hete Peper and SugarFactory: A creative symbiosis in the events world

Hete Peper has been one of SugarFactory's preferred partners from the very beginning. Recently, this collaboration has been further intensified, with even more focus on creativity, flexibility, and organizing…
News
| 27 June 2025

Be inspired at the ultimate industrial event venue

Once a sugar factory, now a raw and industrial event location just outside Amsterdam. That's SugarFactory. With 8,000 square meters of event space and various rooms that can be…
News
| 26 June 2025
Grote dinosaurus in jungle setting met kleurrijk licht.

World of Dinos to SugarFactory

World of Dinos chooses SugarFactory as the location for Europe's largest traveling dinosaur exhibition.   Amsterdam – July 17, 2024 – World of Dinos is proud to announce SugarFactory…
News
| 17 July 2024
Creatieve ruimte voor evenementen met levendige verlichting en unieke decoraties.

With five prestigious 2024 Global Eventex Awards, 'Project Playground: 23 Choices' turns the established order upside down.

Amidst COVID-19, Project Playground was created, an initiative by leaders in the events industry to innovate despite setbacks. In 2023, they reunited for '23 Choices', an event that focused…
News
| 7 May 2024
Mensen genieten van muziek en sfeer tijdens een evenement in een sfeervolle, met blauwe en paarse ve.

Project Playground: 23 Choices – Behind the Scenes

With the Eventex 2024 Global Awards just around the corner, "Project Playground: 23 Choices" is emerging as one of the frontrunners with no fewer than five nominations. John Linssen,…
News
| 2 May 2024
Vrolijke vrouw met confetti en feestelijke sfeer bij SugarFactory, bruisend van energie en plezier.

SugarFactory is bursting with brand-new energy

DEEPL_KEEP_0__ From various positions at ING to creating concepts and events with her own company. At the start of the conversation, it immediately becomes clear that Sabine Fredriks, recently…
News
| 1 May 2024

Sharon Doorson records music video at SugarCity

The winner of X Factor, Sharon Doorson, recorded a special music video at SugarCity. Watch the video to see the result!…
News
| 6 March 2024
Sabine Fredriks benoemd tot nieuwe directeur van SugarFactory in Rotterdam.

Sabine Fredriks appointed as new director of SugarFactory

SugarFactory is pleased to announce Sabine Fredriks as its new director, effective February 1, 2024. She succeeds Denise Schimmel, the visionary founder of SugarFactory (then known as SugarFactory Events),…
News
| 1 February 2024

Project Playground: 23 Choices

It's time to bring out your inner child again: the second edition of Project Playground is just around the corner! Following the success of the first edition, this second…
News
| 3 August 2023

Our tips for organizing a successful product launch

Organizing a product launch can be a challenging but also exciting opportunity for event planners and companies. A well-executed product launch not only creates brand awareness, but also helps…
News
| 13 July 2023