During Amsterdam Fashion Week, SuperTrash presented its new collection at the Suikerfabriek in Amsterdam. The theme of SuperTrash's AW14 collection was 'Big Bang, the Rise of Women'. Top model Bregje Heinen (Victoria's Secret model) opened the show and DJ Miss Melera closed the evening during the afterparty.
According to Olcay Gulsen, the Rise of Women is everything SuperTrash stands for. SuperTrash grows with the strong, progressive, and modern ST. woman. Among the many guests were the following celebrities: Fred van Leer, Anna Drijver, Renske Kroes (sister of Doutzen Kroes), Mariana Verkerk, Bastiaan van Schaik, and Maik de Boer.
The industrial look of the Suikerfabriek was in keeping with the fashion collection presented by SuperTrash, so the dress code was Industrial Chic. Upon arrival, guests were welcomed with a glass of prosecco in a room of the factory that had been converted into a club area. After a while, the guests were directed to the showroom in the sugar factory, and once everyone had found their place, the show was opened by none other than Bregje Heinen. After the show, there was also an afterparty in the factory with Miss Melera on the turntables.
SugarCity worked hard to make the show happen and obtain an event permit. For example, sufficient emergency doors were installed, which were made entirely in the style of the authentic factory, and a state-of-the-art fire alarm control panel was installed. There was no sign of the storm outside last Saturday; inside, it was warm and cozy. This proves that SugarCity is an ideal location for large professional events.
