Now that the ban on events has been extended until September 1, companies are exploring the options currently available. Webcasts, videos, and livestreams offer the opportunity to bring a message to the attention of a large audience. SugarFactory, Bazelmans AV, and BloemBloem have joined forces and transformed the now empty event location into a professional webcast studio.
Professional studio
The enormous Pulppersloods at SugarFactory, unique for its dizzying height and industrial pillars, can now be used to produce professional livestreams, webcasts, and interactive video productions. It is ideal for product launches or important conferences where clients want to make a professional impression. Denise Schimmel of SugarFactory: "We have received many positive responses to our 1.5-meter event article. By facilitating a professional webcast studio, we are now responding to new opportunities in a concrete way. Thanks to our collaboration with Bazelmans AV and BloemBloem, we can continue to guarantee the high quality that people have come to expect from us."
The studio is equipped with three HD remote cameras and an HD static overview camera, allowing filming from various angles for a dynamic image. Two 65-inch displays offer the possibility to play videos, presentations, and graphics. The de SugarFactory studio is also equipped with an extensive audio setup with various microphones and a complete lighting plan, allowing the studio to be lit as desired.
Transformation
The transformation from factory hall to studio requires attention and expertise. Bazelmans AV already has a studio in the south of the Netherlands and has all the professional equipment and technical know-how at its disposal. "Due to the overwhelming demand for our studio in Veldhoven, we decided to set up a second studio. Each studio has its own unique look," says Dennie Tenniglo of Bazelmans AV. The former sugar factory is familiar territory for Bazelmans AV, where they have been a regular partner for all audiovisual facilities for a number of years. "The raw look and industrial elements of SugarFactory form the unique backdrop of our new studio," says Dennie Tenniglo.
For the design of the pop-up studio, SugarFactory worked closely with BloemBloem, which specializes in decorating events in the broadest sense of the word. Because how do you turn a factory hall—apart from the equipment—into a studio? Elise Kooi of BloemBloem: "We have created a studio setting that can be easily adapted to each production. We chose to emphasize the industrial character of SugarFactory with some beautiful eye-catchers, such as striking floral creations on pedestals."The standard setup is with an oval, white standing table, but there is more furniture available on location to create various settings. In addition, the entire studio is designed in such a way that keeping a distance of 1.5 meters is not an obstacle.
Interaction with the audience
One of the biggest advantages of a webcast or livestream event is that there is no limit to the size of the event. In principle, a global audience can be reached, all of whom receive the same message. Guest speakers or audience members can also participate directly in the conversation in the studio or ask questions by calling in remotely. This allows the audience to be directly involved in the event, making it truly 'live'. For even more dynamism, the studios in Veldhoven and SugarFactory can be linked together so that it is possible to switch between locations.
Some webcasts or livestreams require a secure connection, for example when confidential information is being shared. The studio in SugarFactory offers the option of a secure connection, ensuring that the message cannot be viewed unintentionally by outsiders.
Unlimited
The possibilities of a live event are literally unlimited and can also be a valuable addition to an event in the future, when measures are relaxed.
After reading this, are you curious about the possibilities for your company? Contact SugarFactory to discuss the options.
