For exciting! events

6 November 2018

SugarFactory present at international trade fair IBTM World 2018 Barcelona

SugarFactory will be present at the 31st edition of the international trade fair IBTM World in Barcelona this year. The fair will take place from November 27 to 29 in the Fira de Barcelona exhibition hall. Fira de Barcelona is one of Europe's most important exhibition centers and is expected to welcome more than 15,000 professionals. You can find us at stand F30.

IBTM World is one of the most important MICE trade fairs—Meetings, Incentives, Conferences, Exhibitions—in Europe and is known for its hosted buyer program. So, if you work in the meetings & events sector, you can't miss this trade fair! You will learn from the leaders who shape the industry and discover the latest trends through the knowledge program. Of course, there will be plenty of opportunity for networking.

SugarFactory at IBTM World

SugarFactory can accommodate almost any event you have in mind. Follow in the footsteps of many brands that have gone before you and organized their events in our former sugar factory. Product launches, conferences, employee incentive parties, workshops, fashion shows, television programs, commercials, and festivals can all be realized at our industrial location. We would be happy to explain to you in person why your event at SugarFactory is guaranteed to be a success. And with our new state-of-the-art VR tool, we can give you a realistic look inside the factory. This will allow you to discover all the possibilities that SugarFactory has to offer.

Make an appointment

Would you like to come and gain new knowledge and further increase your competitive edge? Don't forget to make an appointment with the SugarFactory team for your preferred date and time, so that we have enough time to answer all your questions. You can easily make an appointment by email.

Laatste nieuws

Awakenings announces new location and full line ups for ADE 2025

5 days 7 shows, in a raw, unpolished landmark dating back to 1863. Awakenings teams up w/ Chris Stussy, Amelie Lens, Indira Paganotto, Adam Beyer and Joris Voorn This…
News
| 25 July 2025
Chef-koks bereiden gerechten tijdens Hete Peper en SugarFactory evenement.

Hete Peper and SugarFactory: A creative symbiosis in the events world

Hete Peper has been one of SugarFactory's preferred partners from the very beginning. Recently, this collaboration has been further intensified, with even more focus on creativity, flexibility, and organizing…
News
| 27 June 2025

Be inspired at the ultimate industrial event venue

Once a sugar factory, now a raw and industrial event location just outside Amsterdam. That's SugarFactory. With 8,000 square meters of event space and various rooms that can be…
News
| 26 June 2025
Grote dinosaurus in jungle setting met kleurrijk licht.

World of Dinos to SugarFactory

World of Dinos chooses SugarFactory as the location for Europe's largest traveling dinosaur exhibition.   Amsterdam – July 17, 2024 – World of Dinos is proud to announce SugarFactory…
News
| 17 July 2024
Creatieve ruimte voor evenementen met levendige verlichting en unieke decoraties.

With five prestigious 2024 Global Eventex Awards, 'Project Playground: 23 Choices' turns the established order upside down.

Amidst COVID-19, Project Playground was created, an initiative by leaders in the events industry to innovate despite setbacks. In 2023, they reunited for '23 Choices', an event that focused…
News
| 7 May 2024
Mensen genieten van muziek en sfeer tijdens een evenement in een sfeervolle, met blauwe en paarse ve.

Project Playground: 23 Choices – Behind the Scenes

With the Eventex 2024 Global Awards just around the corner, "Project Playground: 23 Choices" is emerging as one of the frontrunners with no fewer than five nominations. John Linssen,…
News
| 2 May 2024
Vrolijke vrouw met confetti en feestelijke sfeer bij SugarFactory, bruisend van energie en plezier.

SugarFactory is bursting with brand-new energy

DEEPL_KEEP_0__ From various positions at ING to creating concepts and events with her own company. At the start of the conversation, it immediately becomes clear that Sabine Fredriks, recently…
News
| 1 May 2024

Sharon Doorson records music video at SugarCity

The winner of X Factor, Sharon Doorson, recorded a special music video at SugarCity. Watch the video to see the result!…
News
| 6 March 2024
Sabine Fredriks benoemd tot nieuwe directeur van SugarFactory in Rotterdam.

Sabine Fredriks appointed as new director of SugarFactory

SugarFactory is pleased to announce Sabine Fredriks as its new director, effective February 1, 2024. She succeeds Denise Schimmel, the visionary founder of SugarFactory (then known as SugarFactory Events),…
News
| 1 February 2024

Project Playground: 23 Choices

It's time to bring out your inner child again: the second edition of Project Playground is just around the corner! Following the success of the first edition, this second…
News
| 3 August 2023