For exciting! events

12 February 2026

SugarCity in the spotlight again

SugarCity's event venues have been redesigned by Bazelmans AVR. A lighting design was created using no fewer than 575 fixtures to further enhance the character of the spaces.

SugarFactory offers an interesting entry-level model with this beautiful basic lighting with rigging and trusses, allowing the various parties to make the best use of the factory. Clients are, of course, free to fill in the rest of the event with their own technical suppliers, although it must be said that Bazelmans AVR now knows the location like the back of its hand and we have an optimal working relationship.

This video by de Binnenstraat clearly shows what light does to the factory and its industrial details, while also demonstrating how little is actually needed to create a certain atmosphere at this event location. De Pulppersloods, de Binnenstraat, and de Middenfabriek with its floors have already been relit.

Laatste nieuws

Account Manager Lisanne: "Our location has so much to offer, we need to show that to the world."

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Blog (DE)
| 12 February 2026

DEEPL_NT_28 will be exhibiting at the IBTM World 2018 Barcelona international trade fair.

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SugarFactory stand op Best of Events 2019 in Dortmund, met bezoekers en demonstraties.

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| 12 February 2026

Volvo Event at SugarCity

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News
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Fashion shoots & SugarCity

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News
| 12 February 2026

Photo shoot for Telegraaf supplement VROUW Mode

WOMEN'S fashion In edition 5 of Telegraaf supplement VROUW Fashion (January 27 to February 2, 2012), there was an article about a photo shoot that took place on SugarFactory….
News
| 12 February 2026

400 WOMEN IN SugarCity Sugar Factory

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News
| 12 February 2026

La Luz Event behind the scenes

A look behind the scenes during the setup of La Luz Events, which organized a large party for the company De Brauw Blackstone Westbroek in September at the Sugar…
News
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Ben's off switch at SugarCity

Ben's new commercial was filmed in SugarFactory Amsterdam, featuring images of the Poortgebouw, the Puntloods, the Suikerfabriek, and the Suiker Silo's. Ben's new commercial was partly filmed at SugarFactory…
News
| 12 February 2026

Sharon Doorson records music video at SugarCity

The winner of X Factor, Sharon Doorson, recorded a special music video at SugarCity. Watch the video to see the result!…
News
| 12 February 2026