For exciting! events

12 February 2026

Seafood Dinner for War Child

On Tuesday, November 11, the SeaFood Dinner for War Child took place at SugarCity.
This charity dinner was an initiative of four students from the Nyenrode New Business School in Amsterdam. During the dinner, dishes were served by Michelin-starred chefs such as Ron Blaauw, Bobby Lust, Robert Kranenborg, Richard van Oostbrugge, and Dennis Huwae.

The 70 guests enjoyed this delicious dinner for €100, with all proceeds going to War Child. The students, Beau Maura Waasdorp from Santpoort-Zuid, Jasper Rogmans from Haarlem, Laura van Gent, and Daan van Heijst, also organized an auction for War Child in addition to the dinner.

Film: Haarlems Dagblad

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