After fifteen editions, the MPI NL Conference has been renamed Content. The annual event and flagship of MPI Netherlands Chapter will continue under this new name. Of course, this new concept also calls for an inspiring location! That is why SugarCity was chosen this year, as our location perfectly matches the new direction MPI is taking with its Content event.
Content describes itself as follows:On
the web, on television, and in many other areas of contemporary life, we decide for ourselves what information we consume. We are looking for content that adds something: relevance, information, entertainment. But strangely enough, events are still too often a place where the content is determined for us and participants are presented with a program. Choosing your own content or changing the program is no longer possible.
The Content team is going to change this. At Content, 75% of every ticket sold is spent on content. We are going back to basics, looking for relevance and breaking with conventions. Away with everything that distracts from the content. From registration to drinks… you decide!
The Content event will take place on July 5 and has the potential to become a pioneering event that can be used as an example for the evolution of events in general in the future.
