The world's leading denim trade show, Kingpins Show, will be held at SugarFactory on April 20 and 21, 2022. In recent years, Kingpins Show has undergone tremendous expansion and is therefore in need of a new exhibition location with space for even more exhibitors.
Kingpins Show founder Andrew Olah believes that SugarFactory is a venue that can take the leading trade fair to the next level: "We have dreams and goals, so we were looking for a venue that would be a perfect fit for Kingpins Show Amsterdam and that could also facilitate the event's tremendous growth. I believe we have found it."
The industrial and raw atmosphere of SugarFactory fits well with the concept of "jeans – once designed as work pants. The transformation from an industrial to a recreational function shows many similarities with that of our former sugar factory.
General manager Denise Schimmel of SugarFactory: "We are incredibly excited to welcome Kingpins Show Amsterdam to our growth location. The leading trade fair is looking for space and opportunities to try new things, maintain momentum, and further enhance its powerful image. SugarFactory is the ideal location for this."
Kingpins Show is a denim trade fair with international allure. The fair also visits global cities such as New York and Hong Kong. Schimmel: "The arrival of Kingpins Show demonstrates that we can facilitate various international events and offer a wide range of possibilities for various clients."
