For exciting! events

10 February 2017

Event venue SugarCity becomes more sustainable with renovated roof Middenfabriek

Noise reduction, acoustic improvement, and sustainability through replacement of roof dating from 1863: Event venue SugarFactory becomes more sustainable with renovated roof Middenfabriek

Halfweg, February 3, 2017 – De Middenfabriek of event venue SugarFactory in Halfweg is prepared for the future thanks to the replacement of the old roof of the former sugar factory dating from 1863. The new roof means that the factory location now meets a number of important sustainability requirements and is even more suitable for all kinds of events and occasions.

For example, the insulation in the new roof of de Middenfabriek significantly reduces ambient noise in the vicinity of the former sugar factory. In addition, the ridge of the event venue is now darkened as standard, so that the incoming sun does not have to be taken into account during projections and TV recordings.

Construction company Patina Dakbedekkingen Beverwijk B.V. used Rhinox insulation boards for the roof renovation. In addition to higher heat capacity and a reduction in ambient noise, the boards provide greatly improved acoustics in the factory. Ron Vriend of Patina Dakbedekkingen Beverwijk: "Rhinox is a pressure-resistant rock wool roof insulation board with a glass fleece of only 300 g/m2. The roof boards have an integrated hard top layer thanks to patented Dual Density production technology. The insulation board is very easy to walk on and has a high heat capacity, which keeps the temperature in the building consistent. The insulation saves energy at the location and therefore saves costs for the customer."

Managing Director Denise Schimmel of SugarFactory: "We are very happy with the new roof over our heads. This investment is part of the renovation plan to further improve the location and make it more sustainable. De Middenfabriek is easier to heat, which is expected to reduce the cost of heating the space by 30%. The standard blackout also creates a more intimate atmosphere, even during the day. Combined with the user-friendly and advanced LED lighting installed last year, this makes the location suitable for an even wider target group."

SugarFactory

SugarCity is located on the former site of the CSM Sugar Factory, just outside Amsterdam, and now has its 'own' train station right on its doorstep. The former sugar factory has recently been transformed into one of the leading new event locations. Due to its recent success, more and more new spaces are being added to this location, such as the recently added power plant: the Turbine Hall. With its unique buildings, offering a total of 21,000 square meters of event space, it forms the basis for many trade fairs, conferences, and events. Amsterdam and Haarlem are within a ten-minute drive, and Schiphol Airport is within a 15-minute drive. For two seasons now, the location has been the battleground for 'The Battles' and 'The Knockouts' of The Voice of Holland.
The SugarCity site is being developed by Cobraspen Vastgoedontwikkeling, the specialist in the restoration of monuments, industrial heritage, and the reuse of buildings and complexes in the Haarlem and Amsterdam regions. Cobraspen gives cultural and industrial heritage a new lease of life, thus preserving this heritage for the future. The sugar factory closed its doors in 1992.

Laatste nieuws

Awakenings announces new location and full line ups for ADE 2025

5 days 7 shows, in a raw, unpolished landmark dating back to 1863. Awakenings teams up w/ Chris Stussy, Amelie Lens, Indira Paganotto, Adam Beyer and Joris Voorn This…
News
| 25 July 2025
Chef-koks bereiden gerechten tijdens Hete Peper en SugarFactory evenement.

Hete Peper and SugarFactory: A creative symbiosis in the events world

Hete Peper has been one of SugarFactory's preferred partners from the very beginning. Recently, this collaboration has been further intensified, with even more focus on creativity, flexibility, and organizing…
News
| 27 June 2025

Be inspired at the ultimate industrial event venue

Once a sugar factory, now a raw and industrial event location just outside Amsterdam. That's SugarFactory. With 8,000 square meters of event space and various rooms that can be…
News
| 26 June 2025
Grote dinosaurus in jungle setting met kleurrijk licht.

World of Dinos to SugarFactory

World of Dinos chooses SugarFactory as the location for Europe's largest traveling dinosaur exhibition.   Amsterdam – July 17, 2024 – World of Dinos is proud to announce SugarFactory…
News
| 17 July 2024
Creatieve ruimte voor evenementen met levendige verlichting en unieke decoraties.

With five prestigious 2024 Global Eventex Awards, 'Project Playground: 23 Choices' turns the established order upside down.

Amidst COVID-19, Project Playground was created, an initiative by leaders in the events industry to innovate despite setbacks. In 2023, they reunited for '23 Choices', an event that focused…
News
| 7 May 2024
Mensen genieten van muziek en sfeer tijdens een evenement in een sfeervolle, met blauwe en paarse ve.

Project Playground: 23 Choices – Behind the Scenes

With the Eventex 2024 Global Awards just around the corner, "Project Playground: 23 Choices" is emerging as one of the frontrunners with no fewer than five nominations. John Linssen,…
News
| 2 May 2024
Vrolijke vrouw met confetti en feestelijke sfeer bij SugarFactory, bruisend van energie en plezier.

SugarFactory is bursting with brand-new energy

DEEPL_KEEP_0__ From various positions at ING to creating concepts and events with her own company. At the start of the conversation, it immediately becomes clear that Sabine Fredriks, recently…
News
| 1 May 2024

Sharon Doorson records music video at SugarCity

The winner of X Factor, Sharon Doorson, recorded a special music video at SugarCity. Watch the video to see the result!…
News
| 6 March 2024
Sabine Fredriks benoemd tot nieuwe directeur van SugarFactory in Rotterdam.

Sabine Fredriks appointed as new director of SugarFactory

SugarFactory is pleased to announce Sabine Fredriks as its new director, effective February 1, 2024. She succeeds Denise Schimmel, the visionary founder of SugarFactory (then known as SugarFactory Events),…
News
| 1 February 2024

Project Playground: 23 Choices

It's time to bring out your inner child again: the second edition of Project Playground is just around the corner! Following the success of the first edition, this second…
News
| 3 August 2023