For exciting! events

16 March 2020

Coronavirus statement – Update September 14, 2021

Virusdeeltjes van COVID-19 onder een elektronenmicroscoop, met blauwe en gele kleuren.

Update 09/14/2021

During the press conference on September 14, a number of new relaxations were announced. From September 25, more will be allowed again, upon presentation of a corona admission ticket. Below are the points that apply to us as an event location, as of September 25:

Indoor and outdoor events may only take place upon presentation of a COVID-19 entry pass and valid ID.

• For indoor events with fixed seating, there is no maximum number of visitors and no closing time (however, catering establishments must close after midnight).

• For indoor events without fixed seating, the following applies: a maximum of 75% of the regular visitor capacity and a mandatory closing time between midnight and 6 a.m.

For more information, see the Dutch government's page 'Events permitted as of September 25 with COVID-19 entry passes'.

Update June 25, 2021

Fortunately, as of June 26, a lot more is possible again! A distinction is made between events with and without access passes:

• With corona access passes:
maintaining a distance
of 1.5 meters is no longer necessary at events where a negative test result must be presented
.

• Without admission certificates:
Events without admission certificates can go ahead if there are fixed seats and a distance of 1.5 meters is maintained.

 

Update 05/06/2021

From June 5, 2021, according to the applicable guidelines, 250 guests (seated) are allowed at SugarFactory! This is permitted when a valid corona admission ticket can be presented and a distance of 1.5 meters can be maintained.

 

Update 09/22/2020

On September 18, 2020, the government announced additional coronavirus measures for a number of regions. Gatherings of more than 50 people, such as conferences and business meetings, are subject to a reporting requirement.

What do the additional measures mean for us?
Business events with more than 50 people are permitted. However, these are subject to a reporting requirement. Festive events such as drinks parties or staff parties with groups of more than 50 people are not permitted.

 

Update May 13, 2020

SugarFactory is following the new measures taken by the government to prevent the further spread of the COVID-19 coronavirus. No events will take place at SugarFactory until September 1.

The spread of the COVID-19 coronavirus has accelerated. The outbreak of the virus—and the measures taken in various countries—have far-reaching consequences worldwide. This is also the case in the Netherlands, where the government has announced new measures to prevent further spread and infection.

Laatste nieuws

Account Manager Lisanne: "Our location has so much to offer, we need to show that to the world."

Since 2000, the SugarCity location in Halfweg has been undergoing rapid development. The former sugar factory has been converted into an impressive industrial event venue. Lisanne de Goeij (29)…
Blog (DE)
| 12 February 2026

DEEPL_NT_28 will be exhibiting at the IBTM World 2018 Barcelona international trade fair.

DEEPL_NT_28 will be present at the 31st edition of the international IBTM World trade show in Barcelona this year. The trade show will take place from November 27 to…
News
| 12 February 2026
SugarFactory stand op Best of Events 2019 in Dortmund, met bezoekers en demonstraties.

DEEPL_NT_28 at Best of Events 2019 Dortmund

Best of Events (BOE) is a trade fair for business communication, live marketing, events, and conference services. This year, the fair will take place in Dortmund from Wednesday, January…
News
| 12 February 2026

Volvo Event at SugarCity

The Volvo Group has chosen SugarCity for their international Volvo 2011 Event. They are putting on a spectacular show featuring all their new construction machines in the Pulploods and…
News
| 12 February 2026

Fashion shoots & SugarCity

TagStyles TagStyles is the first fashion website where visitors can determine trends with just one click of the mouse. On the website, visitors can indicate their preferences among different…
News
| 12 February 2026

Photo shoot for Telegraaf supplement VROUW Mode

WOMEN'S fashion In edition 5 of Telegraaf supplement VROUW Fashion (January 27 to February 2, 2012), there was an article about a photo shoot that took place on SugarFactory….
News
| 12 February 2026

400 WOMEN IN SugarCity Sugar Factory

DEEPL_KEEP_0__ ATTENTION TO VIOLENCE AGAINST WOMEN 400 Women May 4-16, 2012: moving exhibition comes to the Netherlands The controversial exhibition by British artist Tamsyn Challenger is coming to the…
News
| 12 February 2026

La Luz Event behind the scenes

A look behind the scenes during the setup of La Luz Events, which organized a large party for the company De Brauw Blackstone Westbroek in September at the Sugar…
News
| 12 February 2026

Ben's off switch at SugarCity

Ben's new commercial was filmed in SugarFactory Amsterdam, featuring images of the Poortgebouw, the Puntloods, the Suikerfabriek, and the Suiker Silo's. Ben's new commercial was partly filmed at SugarFactory…
News
| 12 February 2026

Sharon Doorson records music video at SugarCity

The winner of X Factor, Sharon Doorson, recorded a special music video at SugarCity. Watch the video to see the result!…
News
| 12 February 2026