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For exciting! events

12 February 2026

2014: what a year for SugarFactory!

2014 was a big year for SugarFactory. The events team started this year by marketing the old SugarCity factory as an event location for business events. And what a lot has happened this year. Watch the new showreel video of 2014, just a small selection of the past year!

Laatste nieuws

Account Manager Lisanne: "Our location has so much to offer, we need to show that to the world."

Since 2000, the SugarCity location in Halfweg has been undergoing rapid development. The former sugar factory has been converted into an impressive industrial event venue. Lisanne de Goeij (29)…
Blog (DE)
| 12 February 2026

DEEPL_NT_28 will be exhibiting at the IBTM World 2018 Barcelona international trade fair.

DEEPL_NT_28 will be present at the 31st edition of the international IBTM World trade show in Barcelona this year. The trade show will take place from November 27 to…
News
| 12 February 2026
SugarFactory stand op Best of Events 2019 in Dortmund, met bezoekers en demonstraties.

DEEPL_NT_28 at Best of Events 2019 Dortmund

Best of Events (BOE) is a trade fair for business communication, live marketing, events, and conference services. This year, the fair will take place in Dortmund from Wednesday, January…
News
| 12 February 2026

Volvo Event at SugarCity

The Volvo Group has chosen SugarCity for their international Volvo 2011 Event. They are putting on a spectacular show featuring all their new construction machines in the Pulploods and…
News
| 12 February 2026

Fashion shoots & SugarCity

TagStyles TagStyles is the first fashion website where visitors can determine trends with just one click of the mouse. On the website, visitors can indicate their preferences among different…
News
| 12 February 2026

Photo shoot for Telegraaf supplement VROUW Mode

WOMEN'S fashion In edition 5 of Telegraaf supplement VROUW Fashion (January 27 to February 2, 2012), there was an article about a photo shoot that took place on SugarFactory….
News
| 12 February 2026

400 WOMEN IN SugarCity Sugar Factory

DEEPL_KEEP_0__ ATTENTION TO VIOLENCE AGAINST WOMEN 400 Women May 4-16, 2012: moving exhibition comes to the Netherlands The controversial exhibition by British artist Tamsyn Challenger is coming to the…
News
| 12 February 2026

La Luz Event behind the scenes

A look behind the scenes during the setup of La Luz Events, which organized a large party for the company De Brauw Blackstone Westbroek in September at the Sugar…
News
| 12 February 2026

Ben's off switch at SugarCity

Ben's new commercial was filmed in SugarFactory Amsterdam, featuring images of the Poortgebouw, the Puntloods, the Suikerfabriek, and the Suiker Silo's. Ben's new commercial was partly filmed at SugarFactory…
News
| 12 February 2026

Sharon Doorson records music video at SugarCity

The winner of X Factor, Sharon Doorson, recorded a special music video at SugarCity. Watch the video to see the result!…
News
| 12 February 2026