For exciting! events

From Beets to Experience

About us

What began as a sugar factory in 1863 is now the event venue you’ll never forget. The steel beams are still there. So are the brick walls. But the machines have made way for something else: unforgettable events, passionate people, and a creative team that brings out the best in your idea every time. Every event carries that history with it.

The History of SugarFactory

In 1863, the first sugar factory opened in Halfweg. Sugar beets were processed into sugar there, day and night, season after season. Steam, large machines, and squeaking cranes. And that sickly sweet smell you could smell from far away during the sugar beet harvest.

In 1919, the factory became part of the Centrale Suiker Maatschappij, better known as CSM. A name that, for generations of employees, is inextricably linked to this part of Halfweg. The factory grew, the company grew. But the role of sugar shrank. Economies of scale in the sector did the rest. In 1992, the doors closed for good. The historic building remained standing, and that is exactly where the story of SugarFactory continues.

Gezellige kermis met attracties en eetkraampjes bij SugarFactory in de stad.

The secret lies in the addition

From sugar factory to event venue

The site lay dormant for ten years. Until the Cobraspen Group acquired the former CSM site in 2002 and, together with the architectural firm Kentie & Partners, initiated the redevelopment. The enormous factory halls, with their steel structures, rough brickwork, and high ceilings, proved to be the perfect backdrop for something new. Where sugar was once made, SugarFactory now adds its own ingredient.

The right addition for every event

SugarFactory today

SugarFactory exudes history, yet lives in the present. The steel beams, exposed brick, and high ceilings remain, but the rest is contemporary. Modern technology, professional facilities, and a team that knows how to create an event that leaves a lasting impression. Rugged and raw on the outside, but inside, it’s all about the experience.

And just as sugar used to give every dish that little extra something, SugarFactory does the same for your event. Emotion, excitement, wonder, and impact, in a setting you won’t find anywhere else.

Live concert in de Middenfabriek met een groot publiek en dynamische verlichting.

More than just a location

Discover what we bring to your event.

SugarFactory is more than just a venue. It’s a place with history, character, and a team that knows how to create an event that leaves a lasting impression. Curious about how we work, where to find us, or what drives us? You’ll find more of what you’re looking for here.

Accessibility

SugarFactory is easily accessible by both car and public transportation. The Halfweg-Zwanenburg train station is right outside the door, with several direct train connections per hour to Amsterdam or Haarlem.

The location is easily accessible by car via various A and N highways. Additionally, SugarFactory has its own parking spaces.

Are you expecting international guests at your event? Amsterdam Airport Schiphol is just a 15-minute drive away.

Sustainability

At SugarFactory, impressive events and corporate social responsibility go hand in hand. From energy and material use to waste management and catering, we make conscious choices.

That’s already in the venue’s DNA. Preservation was central to the factory’s transformation: the historic building remained intact, and as much of the original material as possible was given a second life.

Chemical composition of sugar

The chemical formula for sugar is C₁₂H₂₂O₁₁ and consists of a hexagon and a pentagon. Together, the hexagon and pentagon form our logo and symbolize the added value of our event venue.

Want to learn more about the history?

Watch this 2-minute video to see the former production process at the sugar factory, where sugar was extracted from sugar beets through hard work.

About the Future

In the coming months, SugarFactory will be expanded even further with new event spaces and possibilities. If you’d like to stay informed, please sign up for our newsletter.

Get inspired!

You want an event that makes an impact and makes a difference. Dive into our diverse case studies and discover all the possibilities in SugarFactory’s event spaces.

Awakenings festival in SugarFactory met een grote menigte en DJ-optreden.

Awakenings at SugarFactory

Festival
| Middenfabriek, Pulppersloods, Binnenstraat & Bietenwasruimte

Heembouw

Staff party
| Binnenstraat & Pulppersloods

The voice of holland 2016/2017

TV show

The Challenge

Conference

Galileo

TV show
| Binnenstraat

ICI Paris XL

Staff party
| Binnenstraat

DCRT

Conference

SBS

Conference
| Binnenstraat

Dirk van den Broek & Dekamarkt

Product Presentation

The best idea in the Netherlands

TV show
Man in kleurrijk feestkostuum met hoed en zonnebril op festival.

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