For exciting! events

7 September 2016

The Voice of Holland returns to SugarCity!

The Voice of Holland chooses SugarFactory again

Last year, producer Talpa chose SugarCity as the setting for The Battles of the popular TV show The Voice of Holland. This year, they returned to SugarFactory for the 2016 edition. The best candidates sang their way to The Battles and took their place in the battle ring. The atrium creates a unique setting that guarantees spectacular images again this year.

Season 2016

October 2016 saw the start of the seventh season of the popular talent show 'The Voice', which is once again searching for the best singing talent in the Netherlands. This year, The Voice of Holland has a brand-new jury. Newcomers Guus and Waylon will compete against experienced coaches Ali B and Sanne. This has already led to a spectacular battle between the coaches to create the strongest team. Soon it will be the candidates' turn to compete against each other in the battle ring. This year, there will also be an extra round, 'The Knockouts', in which the coaches will have to make difficult choices between their own contestants.

Sustainable improvements

Last year, the facilities at SugarFactory were significantly expanded to optimally facilitate Talpa. The first floor was made ready for use and the electrical capacity was increased to no less than 1500 KVA.

This year, various modifications have been made again. For example, the roof has been renovated and insulated, the internet supply has been expanded with fiber optics, and new emergency stairs ensure that more visitors can come. The new LED lighting means that fewer lights need to be installed and looks good on camera because the fixtures have been professionally placed between the pillars. The recognizable staircase has also been modified, giving The Knockouts a completely new look!

Broadcasts

Starting Friday, December 2, you can watch The Battles from SugarFactory every Friday at 8:30 p.m. on RTL4.

The Battles of The Voice Kids will be broadcast starting Friday, March 31, also on RTL4.

Photo Copyright: Sander Stoepker

Laatste nieuws

Awakenings announces new location and full line ups for ADE 2025

5 days 7 shows, in a raw, unpolished landmark dating back to 1863. Awakenings teams up w/ Chris Stussy, Amelie Lens, Indira Paganotto, Adam Beyer and Joris Voorn This…
News
| 25 July 2025
Chef-koks bereiden gerechten tijdens Hete Peper en SugarFactory evenement.

Hete Peper and SugarFactory: A creative symbiosis in the events world

Hete Peper has been one of SugarFactory's preferred partners from the very beginning. Recently, this collaboration has been further intensified, with even more focus on creativity, flexibility, and organizing…
News
| 27 June 2025

Be inspired at the ultimate industrial event venue

Once a sugar factory, now a raw and industrial event location just outside Amsterdam. That's SugarFactory. With 8,000 square meters of event space and various rooms that can be…
News
| 26 June 2025
Grote dinosaurus in jungle setting met kleurrijk licht.

World of Dinos to SugarFactory

World of Dinos chooses SugarFactory as the location for Europe's largest traveling dinosaur exhibition.   Amsterdam – July 17, 2024 – World of Dinos is proud to announce SugarFactory…
News
| 17 July 2024
Creatieve ruimte voor evenementen met levendige verlichting en unieke decoraties.

With five prestigious 2024 Global Eventex Awards, 'Project Playground: 23 Choices' turns the established order upside down.

Amidst COVID-19, Project Playground was created, an initiative by leaders in the events industry to innovate despite setbacks. In 2023, they reunited for '23 Choices', an event that focused…
News
| 7 May 2024
Mensen genieten van muziek en sfeer tijdens een evenement in een sfeervolle, met blauwe en paarse ve.

Project Playground: 23 Choices – Behind the Scenes

With the Eventex 2024 Global Awards just around the corner, "Project Playground: 23 Choices" is emerging as one of the frontrunners with no fewer than five nominations. John Linssen,…
News
| 2 May 2024
Vrolijke vrouw met confetti en feestelijke sfeer bij SugarFactory, bruisend van energie en plezier.

SugarFactory is bursting with brand-new energy

DEEPL_KEEP_0__ From various positions at ING to creating concepts and events with her own company. At the start of the conversation, it immediately becomes clear that Sabine Fredriks, recently…
News
| 1 May 2024

Sharon Doorson records music video at SugarCity

The winner of X Factor, Sharon Doorson, recorded a special music video at SugarCity. Watch the video to see the result!…
News
| 6 March 2024
Sabine Fredriks benoemd tot nieuwe directeur van SugarFactory in Rotterdam.

Sabine Fredriks appointed as new director of SugarFactory

SugarFactory is pleased to announce Sabine Fredriks as its new director, effective February 1, 2024. She succeeds Denise Schimmel, the visionary founder of SugarFactory (then known as SugarFactory Events),…
News
| 1 February 2024

Project Playground: 23 Choices

It's time to bring out your inner child again: the second edition of Project Playground is just around the corner! Following the success of the first edition, this second…
News
| 3 August 2023