Follow SugarFactory to ibtm world
2016 was an amazing year for the SugarFactory team! The enthusiastic team has now welcomed its first international customer, and what a customer! In July, Daimler presented the self-driving city bus of the future from the Middenfabriek. This event also marked the first step towards the international market. To further raise its profile, SugarFactory will be presenting itself at ibtm world in the coming years.
Blog
[December 2, 2016] Thank you for your time!
The SugarFactory team is back in the Netherlands. We enjoyed our time at ibtm world and would like to thank everyone who visited us for their time and attention. See you next year!
[11-29-2016] Kickoff
Today we kicked off at ibtm world. We are proud to present the presentation we have been preparing over the past few months. In our new business card, we show the contrast between the former sugar factory and the event location we have become.
Business card
[11-22-2016] Only 1 week to go
Only 1 week to go and then we'll be in Barcelona! The final materials will arrive this week and we can't wait to show them at our stand at ibtm world.
[10/27/2016] Only 5 weeks to go
In 5 weeks' time, we will be at ibtm world. Will you visit our stand? You can recognize us by the banner showing the history and transformation of the event venue. Our account managers can't wait to tell you more about it!
[10-11-2016] SugarFactory, the capital city
SugarCity, the capital city where great events take place!
The IBTM team published an article mentioning Mexico City's infrastructure and airport as strengths. Two areas in which SugarCity also excels!
Located near Schiphol Airport, along the highway with a train station right outside the door. This ensures excellent accessibility. In addition, SugarFactory has its own grounds, which means that security can be guaranteed during the most exclusive events.
[September 30, 2016] SugarFactory at stand F30
Our booth number has been announced! Just like our location in the Netherlands, we are easily accessible during the trade fair, centrally located on Hollandplein. You can find us at booth F30 during these days.
[September 22, 2016] Historical archive
Last week, we went in search of historical images of the old sugar factory. We delved into the archives and came across some beautiful photos and newspaper clippings. We also stumbled upon a website full of Halfweg's history. Below is a preview of the images we found; we will be happy to present the rest at ibtm world in Barcelona.
SugarFactory in 1921
[9/12/2016] ibtm blog
In the coming period, there will be lots of exciting news about SugarFactory's participation in ibtm world. That is why we are starting a small blog on this page, where you can read the latest updates on a regular basis. So keep an eye on us!
