News

SugarFactory is pleased to announce Sabine Fredriks as its new director, effective February 1, 2024. She succeeds Denise Schimmel, the visionary founder of SugarFactory (then known as SugarFactory Events),…

It's time to bring out your inner child again: the second edition of Project Playground is just around the corner! Following the success of the first edition, this second…

Organizing a product launch can be a challenging but also exciting opportunity for event planners and companies. A well-executed product launch not only creates brand awareness, but also helps…

DEEPL_KEEP_0__ Anyone who has been following the news recently knows that hearing damage among young people is increasing significantly. In anticipation of the recent advice issued by the Health…

The days are getting shorter and we are seeking comfort indoors again. This is the perfect time to start thinking about a staff party! As the end of the…

We have been eagerly awaiting the return of inspiring live events bursting with energy. However, the pandemic has had a lasting impact on the world of events. Where we…

Today on YouTube: Dutch hip-hop talent Typhoon released the beautiful song 'Alleen In De Pauze' (Alone During the Break). With this song, Typhoon (the stage name of Glenn de…

More and more people are making more conscious choices when it comes to sustainability. They prefer green alternatives in order to contribute to a better world. The events industry…