News

Bizarre times call for creative solutions. That's why we now offer virtual live tours of the factory! One of our enthusiastic account managers walks (with an iPad) 'together' with…

Update 09/14/2021 During the press conference on September 14, a number of new relaxations were announced. From September 25, more will be allowed again, upon presentation of a corona…

International growth SugarFactory is ready to conquer the international market. In recent years, more and more international companies have discovered our unique event location. Google, PwC, and Jaguar, among…

September 3 was a special day for a number of international influencers, DJs, and other VIPs. Jaguar launched The Pace – Season One, its latest SUV series, in spectacular…

Last June, Hearst Media Netherlands visited de SugarFactory for the cover shoot for the October issue featuring Anouk. And Anouk wasn't alone; her whole family came along! The cover…

You have an important announcement to make, an anniversary to celebrate, or a new product to launch, so you decide to organize a corporate event. Whether you opt for…

Since 2000, the SugarFactory site in Halfweg has been undergoing rapid development. The former sugar factory, dating from 1863, has now been transformed into an impressive industrial event location….

In June 2017, the first hackathon ever took place at SugarFactory. More and more companies are deciding to invest in hackathons, a concept that has spread from the American…