Are you organizing an event soon? How exciting! We have put together a few event branding tips for you, because make no mistake: it's not just about simply placing your logo…
Save the date
The date has been set, so it's time to create a save the date with compelling content that will convince the recipient to mark the date in their calendar. Appearances matter, so design the invitation in your corporate style (logo and chosen color scheme) and send it out 2-3 months in advance. Perhaps you've created an event website or special Facebook page? Don't forget to mention that. The invitation will follow later, when you have all the details.
The right speaker
The choice of speaker also deserves attention. The speaker gives substance to the brand. Research the possibilities and go for someone who confirms the knowledge and expertise of your organization and who suits the visitors to your event. If you estimate that the presence of a top speaker will persuade the invitees to come, be sure to emphasize this in the save the date and the invitation.
First impressions
You have completed the guest list and the expected turnout is high. Great! But then, of course, you also want to make a good first impression at the event itself. Branding is very important here. Provide billboards, posters, flags, and signage in your corporate style. Show that you are taking a professional approach and that there is no doubt about where your visitors need to be.
Providing information
Instead of a printed A4 sheet with the program, you could also consider creating a beautiful company magazine. For example, with a pre-interview with the speaker, special events from the past year, and the reason for the event. That A4 sheet often ends up in the trash, but people are more inclined to take home a beautifully designed magazine. Another idea is to install video screens. When visitors have to wait a while for the event to start, you can show them informative videos about your company.
The decor
By using a special prop, you give visitors something to talk about (and photograph). They won't soon forget that extra effort. A nice example: the vodka company Absolut organized an event to promote the release of their newest flavor—apple. One of the props was an "apple orchard" with ripe apples. Each apple contained a specially designed sticker with the Absolut logo.
Catering
Nowadays, there are countless snacks on which you can place your logo, but you can also link dishes to your values. Is corporate social responsibility high on your organization's agenda? Then choose a local caterer that uses responsible products, for example. You can also brand consumables such as napkins. Last year, Grey Goose placed a fact about the history of the company on the napkins they used in a pop-up shop as part of their Fly Beyond brand campaign.
Thank you for coming
Follow-up is also part of the deal, of course. An aftermovie is the ultimate retrospective. Guests relive the event and those who stayed at home immediately know why they should be there next time. Be sure to post it on the website as well. An aftermovie conveys who you are and what you stand for. This allows you to get your message across in an informal way.
SugarFactory
It's good to know that you can design your event at SugarFactory with the suppliers you prefer to work with. Would you rather work with caterers who know all the ins and outs of our location? Or are you looking for an agency with extensive experience in event branding? We have a large network within the events industry and a number of regular suppliers we enjoy working with. We are happy to advise you and discuss the possibilities with you. Feel free to email or call us for more information.
Image: PwC Assurance All Event 2015
