Director
Sabine Fredriks
Sabine sets the course and it goes up. With an ambitious vision for the future and a hands-on mentality she is building SugarFactory into an icon in the events world. She thrives on momentum, says yes to bold ideas and knows how to turn client dreams into something that truly works. No day is the same, no event is the same. And that’s exactly how she wants it.
| Job title | Director |
| Mission at SugarFactory | Develop SugarFactory into a future icon in the events world. |
| What I do | I set the course, lead the team, develop new concepts, and open doors to new collaborations. |
| Style | Ambitious, but also hands-on. |
| Why I love it | No two days or events are ever the same. I thrive on momentum. |
| Signature move | Translate customer dreams into scalable strategy and say wholeheartedly “yes” to bold ideas. |
| Fun fact | Organizes every possible party at home with her four children. |
| Favorite event at SugarFactory | No favorite, every event is special in its own way. |