Event Producer
José Duinkerken
To create a successful event, it is important to be able to marvel, to imagine how spaces could look, to turn initial rough ideas and sketches into a memorable event. To understand how atmosphere works, how experiences are created, and how you turn a story into an experience. Our Event Team consists of creative makers, innovative thinkers, and decisive doers. Indispensable for a successful event! Discover who we are and what drives us.
| Job title | Event Producer |
| Mission at SugarFactory | To continue developing myself as an event producer and to put that growth to immediate use at SugarFactory. |
| What I do | Working with my colleagues on the most extraordinary events with the aim of taking care of everything so that the customer can enjoy themselves to the fullest. |
| Style | Social, helpful, and always with a smile on my face. |
| Why I love it | What I love about my job as an event producer is the variety. Every project is different and challenges me to remain creative and flexible. |
| Signature move | Think first, then act—quality over speed. |
| Fun fact | I’m actually from Groningen, I have the hiccups every day, I used to have red hair, and I absolutely love dancing. So when there’s an event with music and everyone is happy, I secretly dance and enjoy myself a little too. In addition, these three things are definitely not to be missed on my list: coffee, chocolate, and fashion. |
| Favorite event at SugarFactory | The Social Hub – It was so cool to see how the theme ‘High Skool Musical’ came to life, from the decor to the dress code, the whole setting was just right! It was extra cool to see that all the visitors also did their best to fit in with the theme! |