Event Producer
Esther Pronk
Esther values clarity, a deal is a deal. She actively thinks along with clients, keeps the overview and makes sure every event lands on its feet. Reliable, structured and to-the-point: you know where you stand with her. And that’s exactly what makes her so good at what she does. No two events are the same, and that challenge? That’s what gives her energy. The visitor experience always comes first, from the first idea to the very last detail.
| Job title | Event Producer |
| Mission at SugarFactory | Creating the coolest events, where the visitor’s experience always comes first |
| What I do | I actively contribute ideas to clients, maintain an overview, and ensure that we always think ahead—so that every event is a success |
| Style | Reliable, structured, and to the point. You know what to expect from me |
| Why I love it | No two events are the same. Every day brings a new challenge and every production is a unique experience. |
| Signature move | A deal is a deal. I love clarity |
| Fun fact | I enjoy running and cycling. Exercise helps me stay sharp, even during busy event days. |
| Favorite event at SugarFactory | The 10th anniversary of the computer game The Elder Scrolls. Although I’m not much of a gamer myself, it was impressive to see how the entire factory had been transformed into another world. Every detail had been thought of: a total experience that was a feast for the eyes |