The rugged, impressive location perfectly matched the raw indoor festival atmosphere we wanted to create for the ICI Paris XL staff party. The location requires very little decoration to exude this atmosphere. ICI Paris XL
During the ICI Paris XL staff party, the factory was completely transformed to reflect the atmosphere of this leading beauty specialist. The guests were completely immersed in festival style, with various food trucks, grass mats, and swings hanging in the factory. They lounged, danced to a variety of music, and enjoyed delicious snacks and drinks provided by DeBorrelFabriek.
Guests were welcomed in de Binnenstraat, which resembled a catwalk. De Middenfabriek was divided into two areas. One part was set up as a lounge where guests could enjoy snacks and drinks. On the other side, the party took place with performances by Sharon Doorson, Dave Roelvink, Charly Luske, Robin Matrix, and others. Even the restrooms were part of the party, where guests could try out all kinds of scents and were entertained by performances from a mini women's band while waiting. At the end of the evening, guests were surprised with a well-stocked goodie bag.
Photo credits: Paul Ridderhof
