Previous events

Take a look at previous events held at SugarFactory, and discover just how versatile our venue is. Create a distinctive ambience to suit your event, with the former sugar factory as unique backdrop. On this page you will find out how other events have done this.

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500

MoneyLIVE Payments Europe

Payments conference Pulppersloods Binnenstraat Bietenwasruimte

Last November, our industrial venue welcomed the MoneyLIVE Payments Europe event, a two-day conference shaping the future of payments. This…
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200

Axalta Product Launch

Product launch Middenfabriek Binnenstraat

Large-scale product launches are possible at SugarFactory! Thanks to our industrial past, it is no problem for large vehicles and…
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800

YouTube Festival

YouTube Event Middenfabriek Binnenstraat Bietenwasruimte

Influencers, marketing gurus and a cool line-up of artists were all present at the YouTube Festival the 14th of September…
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270

Project Playground – 23 Choices

Corporate event

On Tuesday 29 August 2023, SugarFactory in Amsterdam welcomed 270 event professionals for the second edition of Project Playground: ’23…
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800

Click. 2023 by Booking.com

Partner event Middenfabriek Binnenstraat Pulppersloods Bietenwasruimte

Booking.com organised the two-day partner conference ‘Click’ at SugarFactory from 18 to 24 March, sharing knowledge with partners from around…
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EO Christmas TV Show

TV Show Middenfabriek

The EO’s (evangelical broadcaster) annual Christmas show ‘Radiant Christmas Party’ was recorded in our factory this year. The Middenfabriek was…
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Sitting Dinner international insurance company

Sitting dinner / staff party Middenfabriek Pulppersloods Binnenstraat

Celebrating your best performing employees is a good way to show your appreciation and a festive way to end a…
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2000

Croonwolter&dros Worlds of Wonder

Staff party

When your staff party, after being rescheduled several times, can finally take place (read: after several lockdowns), it’s time to…
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1000

Kingpins Show

Exhibition Middenfabriek Pulppersloods Binnenstraat

Three years after the announcement that Kingpins Show – the international denim fair – would come to SugarFactory, the trade…
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Polestar 2 handover event

Official handover event Polestar 2 Binnenstraat Pulppersloods

During the official Polestar 2 handover event at SugarFactory about 200 cars were handed over to the new owners. On this case page we have described this event.
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